Hello!
I'm a senior product strategist with expertise across diverse industries, start-ups and consulting. Allocating strategy, emerging technologies and customer insights at the core of innovation. I help businesses to prepare for the future and create impactful and relevant experiences, products and services that stand out in the market, drive business growth and bring people together.
I'm an analytical thinker and a creative problem solver working at the intersection of business, design and innovation. I like to be challenged and believe that there is a solution to every problem. Strong in empathy, I start with the people, understanding their deeper needs to later fully address them delivering a holistic and integrated experience.
I'm an analytical thinker and a creative problem solver working at the intersection of business, design and innovation. I like to be challenged and believe that there is a solution to every problem. Strong in empathy, I start with the people, understanding their deeper needs to later fully address them delivering a holistic and integrated experience.
I’m originally from Madrid where I was trained as Industrial Design Engineer. I have lived in the Netherlands where I got a master's degree in Strategic Design. I'm experienced in digital innovation and user experience due to my previous work at Accenture, Glovo, frog and Personio.
When I'm not designing, I'm usually reading or taking pictures.
Looking to work with some amazing humans to build a better world through creativity and purposeful business thinking. If you are interested, I am happy to share my full CV.